Privacy Policy

The law on data protection sets out a number of different reasons for which a company may legally collect and process and store your personal data, including:

1.      Order fulfilment - Contractual obligations

In order to fulfil our contractual obligations to you, we collect and store your personal data provided by you including order information and designs. We do not store Credit card details, these are stored on 3rd party Level 1 PCI DSS compliant service provider.

Data duration – We hold your data and hard copy samples for repeat orders, this allows us to keep continuity (such as colour) on reordering historical orders (we are currently reviewing how long this information should be stored). (Please also see Section 3. Legal Compliance.)

Who – We only share relevant data to 3rd parties to facilitate the fulfilment of you order (e.g. courier, credit card processing)

2.     With your consent

In specific situations, we collect and process, with your consent, personal data (e.g. name and address). (For example, Newsletters request.)

Data duration – We will keep this data while we have your consent. We are currently reviewing the storage of data outside this remit.

Who – We do not share this data. We may use a 3rd party mailing system which may require us to store necessary data to facilitate the mailing.

3.     Legal compliance

We will collect and store data if the law requires us to or to defend against litigation (e.g. Tax records, copyright infringement litigation) . 

Data duration - We will store this data for the minimum amount of time to comply with these requirements.

Who – Anyone who requires the relevant data to comply with this requirement. (e.g. Law enforcement, HMRC, our Accountant or the Courts)

4.      Legitimate interest

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. This includes storing your IP address and device used for placing your order, we use this for fraud protection and to improve the functionality of our website. This also includes the use of cookies (please see our T&Cs section 18. Cookies).

Data duration – Data is held for as long as it is legitimately required. Anonymous data will be held indefinitely.

Who – We do not share your personal data (other than previously stated in section 1,2 &3). We share anonymous data with media partners to help improve our marketing and/or website performance.